lpbet Privacy Policy

1. Introduction

lpbet ("we", "us", "our") is committed to protecting the privacy and personal data of all players and visitors to the lpbet Platform. This Privacy Policy is intended to provide a clear and transparent account of how lpbet handles personal data in connection with the operation of Malaysia's online sports betting and live casino platform at lpbet.app.

lpbet processes personal data in accordance with applicable data protection legislation and the standards imposed by international gaming authorities under whose guidelines lpbet operates. This Policy should be read in conjunction with the lpbet Terms and Conditions, which govern the overall contractual relationship between lpbet and its players.

References in this Policy to "personal data" mean any information that identifies, or could reasonably be used to identify, a living individual — including name, identification number, contact details, financial account details, and online identifiers such as IP addresses.

2. Data We Collect

lpbet collects personal data from players and users through several channels. The categories of data collected, and the circumstances of collection, are set out below:

2.1 Data Provided Directly by You

2.2 Data Collected Automatically

When you access the lpbet Platform, we automatically collect certain technical and usage data, including:

• IP address and approximate geographic location;
• Device type, operating system, browser type and version;
• Pages visited, features used, time spent on the Platform;
• Betting and gaming activity logs (bets placed, games played, session duration);
• Referral source (how you arrived at the lpbet Platform);
• Cookie identifiers and similar tracking technologies (see Section 6).

3. How We Use Your Data

lpbet uses the personal data it collects for the following purposes:

• Account creation and management: To register your lpbet account, verify your identity, and maintain the ongoing operation of your account;
• Service delivery: To process bets, casino game sessions, deposits, withdrawals, and to provide access to all Platform features;
• Regulatory compliance: To fulfil our obligations under anti-money laundering (AML) requirements, Know Your Customer (KYC) standards, and the responsible gaming obligations imposed by international gaming authorities;
• Customer support: To respond to your enquiries, resolve disputes, and manage complaints;
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, cheating, account takeovers, and other misuse of the Platform;
• Responsible gaming: To monitor betting patterns that may indicate problem gambling and to apply responsible gaming tools at your request or where required by our policies;
• Communications: To send you transactional notifications (deposit confirmations, withdrawal updates, security alerts) and, where you have opted in, promotional communications about lpbet offers and products;
• Platform improvement: To analyse usage patterns, conduct internal research, and improve the functionality, content, and user experience of the lpbet Platform;
• Legal proceedings: To establish, exercise, or defend legal claims where necessary.

4. Legal Basis for Processing

lpbet processes personal data on the following legal bases:

• Contractual necessity: Processing required to perform our contract with you — including account registration, bet processing, and payment handling;
• Legal obligation: Processing required to comply with AML/KYC regulations, gaming authority requirements, and other applicable law;
• Legitimate interests: Processing necessary for fraud prevention, platform security, and the improvement of our services, where such interests are not overridden by your data protection rights;
• Consent: Where we rely on your consent — for example, to send marketing communications — you may withdraw that consent at any time by contacting lpbet support or updating your account preferences.

5. Data Sharing & Disclosure

lpbet does not sell, rent, or trade your personal data to third-party marketing organisations. lpbet may share your personal data with the following categories of recipients where necessary and proportionate:

• Payment processors and e-wallet providers (e.g., Touch 'n Go eWallet, Boost, DuitNow, FPX-connected banks) — to process your deposits and withdrawals in MYR;
• Identity verification and KYC service providers — to assist with the verification of your identity documents;
• Game software providers — game providers integrated into the lpbet Platform may receive session data necessary to deliver the game service;
• Regulatory and law enforcement authorities — where lpbet is required by law or by regulatory mandate to disclose personal data, including in connection with AML/CFT investigations;
• Professional advisers — including legal counsel and auditors, where access to personal data is necessary for the delivery of professional services to lpbet;
• Successor entities — in the event of a merger, acquisition, or restructuring of the lpbet business, personal data may be transferred to the acquiring or successor entity subject to equivalent privacy protections.

All third parties with whom lpbet shares personal data are required to process that data in accordance with applicable data protection law and the instructions of lpbet.

6. Cookies & Tracking Technologies

lpbet uses cookies and similar tracking technologies on the Platform for the following purposes:

• Essential cookies: Required for the Platform to function correctly — including session management, login state, and bet slip functionality. These cannot be disabled without affecting core Platform features;
• Analytics cookies: Used to understand how players interact with the Platform — pages viewed, features used, error events — to improve Platform performance;
• Security cookies: Used to detect and prevent fraudulent activity, including bot detection and session integrity validation;
• Preference cookies: Used to remember your Platform settings and preferences across sessions.

You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the lpbet Platform, but may affect certain features. lpbet does not use third-party advertising cookies or behavioural tracking cookies for external marketing networks.

7. Data Retention

lpbet retains personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, accounting, and reporting obligations. The general retention periods applicable to lpbet player data are:

• Active account data is retained for the duration of your lpbet account plus a minimum of five years following account closure;
• KYC identity documents are retained for a minimum of five years following the last transaction or account closure, in line with AML regulatory requirements;
• Financial transaction records are retained for a minimum of seven years;
• Customer support correspondence is retained for three years from the date of the interaction;
• Technical logs (IP addresses, session data) are retained for a maximum of 24 months for security and fraud investigation purposes.

When data is no longer required, lpbet will securely delete or anonymise it in accordance with our data retention schedule.

8. Data Security

lpbet implements a range of technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the lpbet Platform;
• Encryption of sensitive personal data fields (including identity document data) at rest;
• Irreversible hashing of account passwords — lpbet staff cannot access your password in plain text;
• Role-based access controls restricting employee access to personal data on a need-to-know basis;
• Regular security assessments and penetration testing of the Platform;
• Two-factor authentication available for player accounts;
• Monitoring of access logs and anomalous activity patterns.

Notwithstanding these measures, no data transmission over the internet is entirely secure. lpbet cannot guarantee the absolute security of personal data and encourages players to maintain strong, unique passwords and to enable two-factor authentication on their lpbet accounts.

9. Your Rights

Subject to applicable data protection law, you have the following rights in relation to your personal data held by lpbet:

• Right of access: You may request a copy of the personal data lpbet holds about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data where retention is no longer necessary, subject to lpbet's legal obligations to retain certain data (e.g., AML records);
• Right to restriction: You may request that lpbet restricts its processing of your personal data in certain circumstances;
• Right to data portability: You may request a machine-readable copy of personal data you have provided to lpbet;
• Right to object: You may object to processing based on legitimate interests or for direct marketing purposes;
• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, contact lpbet support through the live chat facility on the Platform or by email at [email protected]. lpbet will respond to verifiable data subject requests within 30 days of receipt.

10. International Data Transfers

The lpbet Platform operates within a global technology infrastructure. In certain circumstances, personal data may be processed by lpbet's service providers in jurisdictions outside Malaysia. Where such transfers occur, lpbet takes steps to ensure that adequate safeguards are in place to protect your personal data, including requiring contractual data protection obligations equivalent in substance to those required under applicable law. If you have questions about the specific transfer safeguards applicable to your personal data, contact lpbet support.

11. Children's Privacy

The lpbet Platform is strictly intended for adults aged 21 years or older. lpbet does not knowingly collect personal data from individuals under the age of 21. If lpbet discovers that personal data has been collected from an individual below the minimum age, the account will be closed and the data will be deleted. If you believe that a minor has registered an lpbet account, please contact lpbet support immediately so that the matter can be investigated and resolved promptly.

12. Third-Party Links

The lpbet Platform may contain references to third-party services (for example, payment processors). lpbet is not responsible for the privacy practices of third-party websites or services. Once you navigate away from the lpbet Platform, this Privacy Policy no longer applies. lpbet recommends that you review the privacy policy of any third-party service you access in connection with your use of the lpbet Platform.

13. Changes to This Policy

lpbet reserves the right to update or amend this Privacy Policy at any time. Material changes to the Policy will be notified to registered players via a notice posted on the Platform or by email to the registered account address. The date of the most recent revision is displayed at the top of this page. Your continued use of the lpbet Platform following any amendment constitutes your acceptance of the revised Privacy Policy. If you do not accept the revised Policy, you should close your account and cease using the Platform.

14. Contact & Complaints

If you have questions, concerns, or complaints regarding lpbet's handling of your personal data, or if you wish to exercise any of your data subject rights, please contact lpbet through the following channels:

• Live Chat: Available 24/7 through the lpbet Platform — the fastest way to reach support;
• Email: [email protected] (plain text — not a clickable link).

lpbet is committed to resolving privacy-related enquiries within 30 days of receipt of a complete and verifiable request. If you are not satisfied with lpbet's response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.